Over the past three years, En Route promoted special theme nights (such as Ice Sculpting in the Square and Nutcracker Night) to enhance the evening programming during the holidays. With our strategic plans for partnership procurement and management, collateral and content creation, social media management, paid advertising campaigns and digital marketing, the Franklin Square Holiday Festival and accompanying Electrical Spectacle Holiday Light Show attracts visitors of all ages to Franklin Square every winter. As HPI’s marketing agency, En Route was tasked with introducing the holiday programming to new audiences and activating Franklin Square for a new season. received funding to develop a winter light show as a cornerstone of new holiday programming to enhance the use of the Square through November and December. En Route also leads the Visit Baltimore LGBT Tourism Advisory Committee, produces targeted LGBT content for the destination website –, and manages production of the official Visit Baltimore LGBT Visitors Guide.įranklin Square is one of Philadelphia’s original five squares and serves as a seasonal hub for family-friendly activities. The film festival promotion included a 30-second trailer shown before festival features, promotional displays in theaters, pay-per-click digital advertising, public relations and on-site themed events resulting in more than 16,000 unique visits to the All Access micro-site and more than seven million paid media impressions. The sponsorships built brand awareness of Baltimore, promoted an All Access Baltimore contest and built a qualified consumer marketing database through email collection. En Route’s tailored solution leveraged sponsorships of LGBT film festivals along the East Coast. After years of print and digital media ad placements, En Route proposed a new comprehensive campaign to increase trackable results in 2013. Since Visit Baltimore launched its LGBT tourism marketing program in 2008, the tourism promotion agency has relied on En Route to lead and manage the multi-faceted campaign. The campaign resulted in more than 30 earned media placements, reaching more than 70 million impressions, over 17,000 social media engagements and an opening event that drew 165 local influencers, media, key industry partners and hospitality representatives. Traditional media efforts, including site visits by print, broadcast and digital media outlets, supported the influencer campaign along with personalized media deliveries to 30 regional outlets. Focusing on positioning the restaurant as an integral part of the waterfront community, En Route tapped into local food bloggers and Instagram influencers to host a series of events (that reached more than 290,000 followers) aimed at engaging regional food lovers and frequent diners. From website and collateral content creation, to photoshoot management, to launch event execution and a targeted media/influencer campaign – we planned, implemented and managed every aspect of the launch. En Route launched the Hilton Penn’s Landing’s new in-house dining concept – Keating’s Rope & Anchor, Bar + Kitchen, in the summer of 2016.
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